The Media Handbook

The Media Handbook PDF
Author: Helen Katz
Publisher: Routledge
ISBN: 1134974493
Size: 62.48 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 232
View: 1311

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Book Description: The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today’s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, covering paid, owned, and earned media forms, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and the client. Also available is a Companion Website that expands The Media Handbook’s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.

The Media Handbook

The Media Handbook PDF
Author: Helen E. Katz
Publisher:
ISBN: 9780429434655
Size: 48.12 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 236
View: 3849

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Book Description: "The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes updated statistics and coverage of social media, automation, and the continuing digitization of media. It covers over-the-top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The companion website [insert CW link] to the book includes resources for both students and instructors. Students have access to flashcards to test themselves on main concepts, a list of key media associations, and template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation. Helen Katz is Senior Vice President and Global Research Director for Publicis Media. She has an extensive professional background in media research and has taught advertising and media planning at Michigan State University, DePaul University, and the University of Illinois"--

The Social Media Handbook

The Social Media Handbook PDF
Author: Jeremy Hunsinger
Publisher: Routledge
ISBN: 1135949816
Size: 49.99 MB
Format: PDF, ePub
Category : Social Science
Languages : en
Pages : 192
View: 3502

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Book Description: The Social Media Handbook explores how social media are changing disciplinary understandings of the internet and our everyday lives. In addition to person-to-person social networking services like Facebook and Twitter, this volume considers a broad range of networked information services that support in-depth social interaction, community formation, and collaboration in the Web 2.0 era. Rather than considering social media in terms of specific technologies, the chapters in this book engage topics across a range of research, techniques, practices, culture and society, and theories. These broader topics—including community, gender, fandom, disability, and journalism—are entryways through which students and faculty can explore ways of thinking about social media and find new paradigms for analysis. Contributors:Axel Bruns, Francesca Coppa, Katie Ellis, Gerard Goggin, Alexander Halavais, Andrew Herman, Jeremy Hunsinger, Angus Johnston, Alice Marwick, Safiya Umoja Noble, Zizi Papacharissi, Toni Sant, Theresa Senft

The New Media Handbook

The New Media Handbook PDF
Author: Andrew Dewdney
Publisher: Taylor & Francis
ISBN:
Size: 39.21 MB
Format: PDF, Docs
Category : Language Arts & Disciplines
Languages : en
Pages : 329
View: 689

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Book Description: Through a series of edited interviews with new media practitioners including young web developers, programmers, artists, writers and producers, The New Media Handbook examines the essential diversity of new media by combining critical commentary and descriptive and historical accounts. The New Media Handbook focuses upon the key concerns of practitioners and how they create their work and develop their projects - from artists to industry professionals, web designers to computer programmers. It includes a discussion of key concepts such as digital code, information, convergence, interactivity and interface; and identifies key debates and locates the place of new media practice within contemporary culture. The New Media Handbook includes: interviews with new media practitioners case studies, examples and illustrations glossary of technical acronyms and key terms bibliography and list of web resources. Providing students with an essential understanding of the historical and theoretical development of the new media, The New Media Handbook really will be an invaluable study resource for all students of the media.

Community Media Handbook

Community Media Handbook PDF
Author: A. C. Lynn Zelmer
Publisher:
ISBN:
Size: 48.73 MB
Format: PDF, ePub, Docs
Category : Audio-visual equipment
Languages : en
Pages : 241
View: 3598

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Book Description:

The Social Media Handbook

The Social Media Handbook PDF
Author: FRANK DAPPAH
Publisher: OSTRICH PUBLISHERS
ISBN:
Size: 54.34 MB
Format: PDF, ePub, Docs
Category : Computers
Languages : en
Pages : 168
View: 3796

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Book Description: IN EVERY CHAPTER OF this book, I will share with you, based on my own experience, dozens of practical ideas, tips, and insights that will set you on the path to harnessing the awesome power of social media to grow your business. I will introduce you to the history of social media, the current state of social media, and try to share some thoughts on how to set up your very own Social media campaigns. You will learn about the latest social media platforms out there, and how to use these platforms to find new customers for your products and services.

Social Media Handbook

Social Media Handbook PDF
Author: Helen Gallagher
Publisher: CreateSpace
ISBN: 9781449979188
Size: 25.52 MB
Format: PDF, Kindle
Category : Computers
Languages : en
Pages : 78
View: 3751

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Book Description: Social networking and social media have transformed communication today. The "Social Media Handbook" helps you learn where it began, what it does, and the 5 steps you need to get on-board.

World Media Handbook

World Media Handbook PDF
Author:
Publisher:
ISBN:
Size: 22.22 MB
Format: PDF, Mobi
Category : Mass media
Languages : en
Pages :
View: 4480

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Book Description:

Human Rights And The Media

Human Rights and the Media PDF
Author:
Publisher: Human Rights Trust of Southern Africa (SAHRIT)
ISBN:
Size: 23.90 MB
Format: PDF, ePub, Docs
Category : Human rights
Languages : en
Pages : 176
View: 7147

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Book Description:

The Handbook Of Children Media And Development

The Handbook of Children  Media and Development PDF
Author: Sandra L. Calvert
Publisher: John Wiley & Sons
ISBN: 1444336940
Size: 53.96 MB
Format: PDF, ePub
Category : Language Arts & Disciplines
Languages : en
Pages : 634
View: 874

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Book Description: This volume contains 25 essays that present the latest research on how children use and are influenced by various mass media, but also on the business models underlying the industry and an array of possible policies and interventions designed to protect children. The editors draw upon experts in the fields of developmental psychology, developmental science, communication, and medicine to provide an authoritative, comprehensive look at the empirical research on media and media policies within the field.