The On Demand Brand

The On demand Brand PDF
Author: Rick Mathieson
Publisher: AMACOM/American Management Association
ISBN: 9780814415726
Size: 51.61 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 282
View: 5292

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Book Description: Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with today’s elusive, ad-resistant consumer means saying goodbye to “new media,” and hello “now media.” Featuring exclusive insights and inspiration from today’s top marketers—as well as lessons from some of the world’s most successful digital marketing initiatives—this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others. Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention…before the audience hits the snooze button.

Hey Whipple Squeeze This

Hey  Whipple  Squeeze This PDF
Author: Luke Sullivan
Publisher: John Wiley & Sons
ISBN: 1118237188
Size: 73.16 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 400
View: 969

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Book Description: The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising—and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.

The Passenger Has Gone Digital And Mobile

The Passenger Has Gone Digital and Mobile PDF
Author: Nawal K. Taneja
Publisher: Routledge
ISBN: 1317021703
Size: 47.44 MB
Format: PDF, Mobi
Category : Technology & Engineering
Languages : en
Pages : 268
View: 1641

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Book Description: Technology is changing expectations in the airline industry. Passengers want to be in control, and they expect airlines to become solution providers and aggregators of value, to provide them with personalized services. Airline employees expect to be given the tools to do their jobs and to meet passenger expectations. Airline executives expect to make returns that are reasonable and relatively stable through business cycles. All of these expectations can be met by airlines through the effective and efficient leveraging of information and technology, to shift from being operations- and product-centric to becoming customer-centric and dramatically improving the overall passenger travel experience throughout the travel cycle. In this new book by world-renowned airline expert Nawal K. Taneja, the 7th in a series with Ashgate, the author explores and explains the game-changing opportunities presented to the industry by new-generation information and technology. He shows how information and technology can now drive, not just enable, an airline's strategy to become truly customer-centric at a personalized level, while at the same time enabling the operator to reduce costs, enhance revenues, reduce risks and become much more flexible and agile by better managing complexity.

It S A Branded World

It s a Branded World PDF
Author: Tom Sitati
ISBN: 0557093805
Size: 27.75 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 200
View: 2481

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Book Description: This is the first book on branding published in East Africa by an East African and takes a wide view of both the local and global brandscape. Through the collection of selected articles, the book which makes for an easy read, also tackles the future of brands and branding.

Ibm Software For E Business On Demand

IBM Software for E Business on Demand PDF
Author: Douglas W. Spencer
Publisher: Maximum Press
ISBN: 9781931644174
Size: 47.56 MB
Format: PDF
Category : Computers
Languages : en
Pages : 358
View: 381

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Book Description: A guide to IBM's "e-business on demand" describes the five key IBM software families, IBM's software solutions for industries, software types needed for an on-demand business, and live product demonstrations on the enclosed CD-ROM.

Start Your Own Net Service Business

Start Your Own Net Service Business PDF
Author: Entrepreneur Press
Publisher: Entrepreneur Press
ISBN: 1613080859
Size: 43.46 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 208
View: 2247

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Book Description: Today’s billion-dollar e-commerce industry, plug-and-play technology, and savvy web surfers are just few of the reasons why internet-related services are in high demand. There has never been a better time to build your net service business—let us help you get started! Detailing four of today’s hottest web service businesses, our experts show you how to take your enthusiasm for the internet and turn it into a lucrative business. Learn step by step how to apply the basics of building a business to your internet specialty, including establishing your business, managing finances, operations, and so much more. Plus, gain an inside edge with insights, tips, and techniques from successful net service CEOs and other industry leaders! • Choose from four of today’s hottest web services—web design, search engine marketing, new media, blogging • Discover your clientele and their needs • Build a virtual or traditional office setting and team • Create a business brand that gets noticed • Write a marketing plan that captures clients and creates referrals • Develop profitable partnerships • Boost profits by expanding your specialty or your business Gain an edge on all that the internet has to offer—start your net services business today!

Business Solutions On Demand

Business Solutions on Demand PDF
Author: Mark Vincent Cerasale
Publisher: Kogan Page Publishers
ISBN: 9780749444709
Size: 15.37 MB
Format: PDF
Category : Business planning
Languages : en
Pages : 278
View: 6550

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Book Description: "It argues convincingly that companies should look at what solutions they can provide consumers with, rather than looking at what products they can foist upon them ... This is an effective guide to delivering real value to the customer through genuine innovative thinking." The Marketer "One of the most successful business solutions tomes ever published." PCPlus Business Based partly on IBM's own transformation, and partly on the transformations that IBM has helped its clients to achieve, this ground-breaking book shows how companies can increase sales and improve margins by introducing a range of solutions. Highly readable, motivational and fast-paced, Business Solutions On Demand is packed with examples from many diverse industries. The authors emphasize that for today's business to compete and survive, it has to exceed the expectations of its customers. Technological advancement, globalization, increased competition, market saturation and easy access to information are all conspiring to make traditional business models redundant.


Brand PDF
Author: Henrik Ibsen
Size: 27.42 MB
Format: PDF, ePub, Mobi
Category :
Languages : en
Pages : 288
View: 3542

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Book Description:

Insider Guide To Easy Car Buying Spend A Tenner Save A Grand

Insider Guide to Easy Car Buying  Spend a Tenner Save a Grand PDF
Author: Tony Willard
ISBN: 9781610590501
Size: 56.85 MB
Format: PDF, Mobi
Category : Transportation
Languages : en
Pages :
View: 1857

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Book Description: Tony Willard has been--amongst many other things in motor publishing motoring correspondent of the Birmingham Evening Mail and Editor of Automotive Management (now called AM)--the best read trade paper for the motor retail trade. There are now stacks of ways to buy cars in the UK. So many that it is really hard for consumers to know where to get best choice, best value, best service, best after-care, best credit or whatever it is that they prioritise. In addition to franchised dealers there are: manufacturers selling direct to the public; rental car companies doing the same; car-buying agents; car supermarkets; used car dealers; internet traders; importers; auctions; and personal shoppers. Most car buying guides concentrate on WHAT to buy whether it be new or used. This book covers that, but assumes the buyer knows roughly what he wants. What has been missing until now is a guide through the jungle of places and prices which tells you WHERE to buy and HOW to pay not a penny more than necessary.

Ecological Economics

Ecological Economics PDF
Author: Michael Common
Publisher: Cambridge University Press
ISBN: 9780521816458
Size: 19.19 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 560
View: 3429

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Book Description: A comprehensive introduction to the emerging field of ecological economics assuming no prior knowledge of economics.