The Sage Handbook Of Persuasion

The SAGE Handbook of Persuasion PDF
Author: James Price Dillard
Publisher: SAGE Publications
ISBN: 1483305732
Size: 43.53 MB
Format: PDF, ePub, Docs
Category : Language Arts & Disciplines
Languages : en
Pages : 456
View: 2194

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Book Description: The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.

The Sage Handbook Of Propaganda

The SAGE Handbook of Propaganda PDF
Author: Paul Baines
Publisher: SAGE
ISBN: 1526486237
Size: 32.86 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 652
View: 4680

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Book Description: The SAGE Handbook of Propaganda tells a radical new story about propaganda, fake news and information warfare and their toxic impact on the communications revolution of the past twenty years. It explains how propaganda invades the human psyche, in what ways it does so, and in what contexts. As a beguiling tool of political persuasion in times of war, peace, and uncertainty, propaganda incites people to take, often violent, action, consciously or unconsciously. This pervasive influence is particularly prevalent in world politics and international relations today. In this interdisciplinary Handbook, the editors have gathered together a group of world-class scholars from Europe, America, Asia, and the Middle East, to discuss leadership propaganda, war propaganda, propaganda for peace marketing, propaganda as a psychological tool, terror-enhanced propaganda, and the contemporary topics of internet-mediated propaganda. This is the first book of its kind, shedding a harsh new light on many current forms and processes ranging from Islamist and Far Right, troll farms and fake news institutes, to the more salient everyday manipulative practices of corporations and brands as well as political parties. In its four parts, the Handbook offers researchers and academics of propaganda studies, peace and conflict studies, media and communication studies, political science and governance marketing, as well as intelligence and law enforcement communities, a comprehensive overview of the tools and context of the development and evolution of propaganda from the twentieth century to the present: Part One: Concepts, Precepts and Techniques in Propaganda Research Part Two: Methodological Approaches in Propaganda Research Part Three: Tools and Techniques in Counter-Propaganda Research Part Four: Propaganda in Context

The Sage Handbook Of Media Processes And Effects

The SAGE Handbook of Media Processes and Effects PDF
Author: Robin L. Nabi
Publisher: SAGE
ISBN: 1412959969
Size: 75.52 MB
Format: PDF, Docs
Category : Language Arts & Disciplines
Languages : en
Pages : 643
View: 4867

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Book Description: The study of media effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives, methodological tools, and application to important social contexts. In light of this importance - as well as the rapid changes in the media environment that have occurred during the past 20 years - this Handbook of media effects theorizing and research explores where media effects research has been over the past several decades, and, equally important, where it would be most fruitful to go in the years ahead. In addition to providing a comprehensive framework for those interested in media effects, the Handbook also emphasizes the changing nature of the media landscape. Thus, new technologies not only provide new venues for research, but they also represent challenges to many existing media effects theories (that were formulated prior to the widespread adoption of the Internet). The contemporary diversity of the field and its research is seen in chapters addressing sociological, cultural, and organizational approaches and in chapters on specific approaches, domains, and context-related effects. Throughout the Handbook and within each chapter, authors address the following issues: (1) historical context on theory development/area of study; (2) theory explication and theoretical developments through to the present; (3) typical method of study/research approach/moderators; (4) conceptualization of the audience; (5) the impact of new media environments; (6) criticismsntroversies; and (7) directions for future research. Section I: Begins with an overview of the field, conceptualization of media effects, and the editors'' goals for the volume and then focuses on the range of methodologies (both quantitative and qualitative methods) used in the study of media effects. Section II: Focuses on dominant theoretical approaches in the media effects area from a more societal perspective. Included here are some of the most dominant theoretical perspectives in the media effects realm (i.e., cultivation, agenda setting, framing) that relate to broad-reaching effects of both entertainment and news programming. The section then focuses on related theories that, though less developed, have received significant attention in the literature. To expand the horizon of this Handbook, a chapter on Cultural Studies in included to engage more qualitative views of media''s societal effects. Section III: Focuses on issues of message selection and processing that are central to the mass media literature. These chapters cut across application contexts. For examples, the emotion chapter touches on entertainment, persuasion, and children''s media; the Social Influence/Environmental Aspects chapter includes issues of co-viewing in families, among peers, etc. Section IV: Refelcts a dominant trend in media effects literature - that related to persuasion and learning - and traces its theoretical perspectives (including major theories of persuasion and especially social cognitive theory) through the various contexts in which media have such effects, such as health, advertising, media literacy, and the like. Section V: Explores the contexts and audiences that have been traditional foci of media effects research - violence, children, body image, video games, sports, etc. In each chapter authors address the theories most applicable to those contexts, further expaning the theoretical offerings of this Handbook. The focus on how this sort of research is typically conducted methodologically and how it will need to change in light of new technologies and media advances make these chapters unique. Section VI: Expands on existing work by focusing on a concern central and unique to the communication discipline - message medium - and how it influences effects ranging from what messages are attended to (e.g., formal features), how we spend our time (e.g., displacement effects), and even how we think (e.g., medium theory).

The Sage Handbook Of Sociolinguistics

The SAGE Handbook of Sociolinguistics PDF
Author: Ruth Wodak
Publisher: SAGE
ISBN: 1446248402
Size: 40.83 MB
Format: PDF, ePub, Docs
Category : Social Science
Languages : en
Pages : 648
View: 3627

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Book Description: "A treasure trove for sociolinguistic researchers and students alike. Edited by three leading sociolinguists, the 39 chapters cover a wealth of valuable material... And the cast list reads like a veritable Who's Who of sociolinguistics, with a refreshing number of younger scholars included along with more familiar, well-established names... This is a book that I will reach for often, both for research and teaching purposes. I will recommend it to my postgraduate students, and many of the chapters will provide excellent material for discussion in our advanced undergraduate sociolinguistics course." - Janet Holmes, Discourse Studies "The best, the most complete and the most integrated handbook of sociolinguistics of the past decade." - Joshua A. Fishman, NYU and Stanford University This Handbook answers a long-standing need for an up-to-date, comprehensive, international, in-depth critical survey of the history, trajectory, data, results and key figures involved in sociolinguistics. It consists of six inter-linked sections: The History of Sociolinguistics Sociolinguistics and Social Theory Language, Variation and Change Interaction Multilingualism and Contact Applications The result is a work of unprecedented coverage and insight. It is all here, from the foundational contributions to the field to the impact of new media, new technologies of communication, globalization, trans-border fluidities and agendas of research. The book will quickly be recognized as a benchmark in the field. It will provide a basis for reckoning its origins and pathways of development as well as an authoritative account of the central debates and research issues of today.

The Sage Handbook Of Conflict Resolution

The SAGE Handbook of Conflict Resolution PDF
Author: Jacob Bercovitch
Publisher: SAGE
ISBN: 1446206599
Size: 51.42 MB
Format: PDF, Docs
Category : Political Science
Languages : en
Pages : 704
View: 994

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Book Description: 'The SAGE Handbook of Conflict Resolution demonstrates the range of themes that constitute modern conflict resolution. It brings out its key issues, methods and dilemmas through original contributions by leading scholars in a dynamic and expanding field of inquiry. This handbook is exactly what it sets out to be: an indispensable tool for teaching, research and practice in conflict resolution' - Peter Wallensteen, Professor of Peace and Conflict Research, Uppsala University and University of Notre Dame 'Bercovitch, Kremenyuk and Zartman are among the most important figures in the conflict resolution field. They have pieced together, with the help of more than 35 colleagues from numerous countries, a state-of-the-art review of the sources of international conflict, available methods of conflict management, and the most difficult challenges facing the individuals and organizations trying to guide us through these conflict-ridden times. The collection is brimming with penetrating insights, trenchant analyses, compelling cases, and disciplined speculation. They help us understand both the promise of as well as the obstacles to theory-building in the new field of conflict resolution' - Lawrence Susskind, Professor and Director of the MIT - Harvard Public Disputes Program 'The last three sentences of this persuasive book: "We conclude this volume more than ever convinced that conflict resolution is not just possible or desirable in the current international environment. It is absolutely necessary. Resolving conflicts and making peace is no longer an option; it is an intellectual and practical skill that we must all posses." If you are part of that "we," intellectually or professionally, you will find this book a superb companion' - Thomas C Schelling, Professor Emeritus, Harvard University and University of Maryland Conflict resolution is one of the fastest-growing academic fields in the world today. Although it is a relatively young discipline, having emerged as a specialized field in the 1950's, it has rapidly grown into a self-contained, vibrant, interdisciplinary field. The SAGE Handbook of Conflict Resolution brings together all the conceptual, methodological and substantive elements of conflict resolution into one volume of over 35 specially commissioned chapters. The Handbook is designed to reflect where the field is today by drawing on the contributions of experts from different fields presenting, in a systematic way, the most recent research and practice. Jacob Bercovitch is Professor of International Relations, and Fellow of the Royal Society, at the University of Canterbury in Christchurch, New Zealand. Victor Kremenyuk is deputy director of the Institute for USA and Canada Studies, Russian Academy of Sciences, Moscow. He is also a research associate at IIASA. I. William Zartman is Jacob Blaustein Professor of Conflict Resolution and International Organization at the Nitze School of Advanced International Studies of Johns Hopkins University

The Sage Handbook Of Social Psychology

The SAGE Handbook of Social Psychology PDF
Author: Michael A Hogg
Publisher: SAGE
ISBN: 1446204774
Size: 57.90 MB
Format: PDF, ePub, Mobi
Category : Psychology
Languages : en
Pages : 416
View: 1558

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Book Description: `This Volume is everything one would want from a one-volume handbook' - Choice Magazine In response to market demand, The SAGE Handbook of Social Psychology: Concise Student Edition has been published and represents a slimmer (16 chapters in total), more course focused and student-friendly volume. The editors and authors have also updated all references, provided chapter introductions and summaries and a new Preface outlining the benefits of using the Handbook as an upper level teaching resource. It will prove indispensable reading for all upper level and graduate students studying social psychology.

The Sage Handbook Of Marketing Ethics

The SAGE Handbook of Marketing Ethics PDF
Author: Lynne Eagle
Publisher: SAGE
ISBN: 1529736781
Size: 67.18 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 576
View: 1520

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Book Description: This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.

The Sage Handbook Of Social Marketing

The SAGE Handbook of Social Marketing PDF
Author: Gerard Hastings
Publisher: SAGE
ISBN: 144625447X
Size: 57.10 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 468
View: 4877

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Book Description: For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.

The Sage Handbook Of Organizational Discourse

The SAGE Handbook of Organizational Discourse PDF
Author: David Grant
Publisher: SAGE
ISBN: 1446206939
Size: 74.78 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 448
View: 5826

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Book Description: The SAGE Handbook of Organizational Discourse has received the 2004 Outstanding Book Award from the Organizational Communication Division of the National Communication Association `Organizational discourse is not a new topic but is one that has grown in significance and citations in recent years. Thanks to the new The SAGE Handbook of Organizational Discourse there is now a definitive set of up-to-the-minute resources available, by distinguished as well as emergent researchers. It should have a prominent place on all organization researchers bookshelves' - Professor Stewart Clegg, University of Technology, Sydney `Organizational researchers interested in discursive philosophies, methods and practices will be grateful for the much-needed background and guidance this handbook provides' - Mary Jo Hatch, Professor, McIntire School of Commerce, University of Virginia. Co-author The Three Faces of Leadership: Manager, Artist, Priest (Blackwell) `Discourse analysis has become increasingly popular in organizational studies over the past decade or two. The SAGE Handbook of Organizational Discourse will make it even more popular by helping scholars of organizations understand the range of domains, methodologies, perspectives and focal organizational phenomena available to them within this analytic approach. Beyond classifying and describing current literature in the various areas, the chapters in this important new handbook suggest new directions for research using discourse analysis, a valuable service that should help novice and experienced researchers alike' - JoAnne Yates, Sloan School of Management An increasingly significant body of management literature is applying discursive forms of analysis to a range of organizational issues. This emerging arena of research is not only important in providing new insights into processes of organizing, it has also informed and influenced the broader fields of organizational and management studies. The SAGE Handbook of Organizational Discourse is the definitive text for those with research and teaching interests in the field of organizational discourse. It provides an important overview of the domains of study, methodologies and perspectives used in research on organizational discourse. It shows how discourse analysis has moved beyond its roots in literary theory to become an important approach in the study of organizations. The editors of the Handbook, all renowned authors and experts in this field, have provided an invaluable resource on the application, importance and relevance of discourse to organizational issues for use by tutors and researchers working in the field, as well as providing important reference material for newcomers to this area. Each chapter, written by a leading author on their subject, covers an overview of the existing literature and also frames the future of the field in ways which challenge existing preconceptions. The SAGE Handbook of Organizational Discourse is indispensable to the teaching, study and research of organizational discourse and will enable readers to develop a level of understanding of organizations commensurate with the most recent, state of the art, theoretical developments in the broader field of organization studies.

The Sage Handbook Of Risk Communication

The SAGE Handbook of Risk Communication PDF
Author: Hyunyi Cho
Publisher: SAGE Publications
ISBN: 1483312194
Size: 64.32 MB
Format: PDF, ePub
Category : Language Arts & Disciplines
Languages : en
Pages : 376
View: 3773

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Book Description: In this comprehensive, state-of-the-art overview of risk communication, the field’s leading experts summarize theory, current research, and practice in a range of disciplines and describe effective communication approaches for risk situations in diverse contexts, such as health, environment, science, technology, and crisis. Offering practical insights, the contributors consider risk communication in all contexts and applications—interpersonal, organizational, and societal—offering a wider view of risk communication than other volumes. Importantly, the handbook emphasizes the communication side of risk communication, providing integrative knowledge about the models, audiences, messages, and the media and channels necessary for effective risk communication that enables informed judgments and actions regarding risk. Editors Hyunyi Cho, Torsten Reimer, and Katherine McComas have significantly contributed to the field of risk communication with this important reference work—a must-have for students, scholars, and risk and crisis communication professionals.