The Unpublished David Ogilvy

The Unpublished David Ogilvy PDF
Author: David Ogilvy
Publisher: Profile Books
ISBN: 1847659454
Size: 12.71 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 208
View: 2935

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Book Description: First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.

Advertising Organizations And Publications

Advertising Organizations and Publications PDF
Author: John Philip Jones
Publisher: SAGE
ISBN: 0761912371
Size: 67.53 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 346
View: 1538

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Book Description: John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically and include a thorough description of each organization′s purpose, activity and contact information. The book covers industry trade organizations, research organizations, academic organizations and pro-social organizations. The collection is global in scope, with twenty seven enteries from outside the United States. Key publications such as AdWeek, Advertising Age and AdMap are icluded.

The King Of Madison Avenue

The King of Madison Avenue PDF
Author: Kenneth Roman
Publisher: St. Martin's Press
ISBN: 9780230618343
Size: 53.54 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 304
View: 7752

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Book Description: From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.

Mckinsey S Marvin Bower

McKinsey s Marvin Bower PDF
Author: Elizabeth Haas Edersheim
Publisher: John Wiley & Sons
ISBN: 9780471652854
Size: 38.51 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 320
View: 6173

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Book Description: "I had the privilege of working closely with Marvin and McKinsey for many years. This book makes Marvin come to life and perpetuates him as a role model." -Peter F. Drucker "A wonderful book about a wonderful man. In many ways, Marvin's McKinsey framed the hypotheses in our own search for excellence-for example, passion for values, belief in people as the prime resource, and willingness to let people experiment. As well as I thought I knew Marvin, however, this remarkable book, drawing on the collective memories of those who worked most closely with him, taught me a ton about how extraordinary the man really was and what made him that way. Many have called Drucker the man who invented management; I think history will conclude that both he and Marvin Bower share that pedestal." -Bob Waterman, coauthor of In Search of Excellence "Marvin Bower became a legend, not just within McKinsey & Company, but within professional services and the business world more broadly. In everything he did and said, he embodied the professional approach and the importance of values. This book sheds remarkable insight on a remarkable man and on the power of constancy of purpose." -Ian Davis, Worldwide Managing Director, McKinsey & Co. "It is as Marvin would have wanted it-simple, honest, fact-based, wonderful stories with a long-term perspective. An insightful read about the father of management consulting." -Lois Juliber, retired COO, Colgate-Palmolive "This book provides fascinating insight into the early days of modern management consulting. It is an extremely enlightening look at the origin of one of America's most important professions and one of America's most innovative leaders." -Thomas H. Lee, founder, Chairman, and President, Thomas H. Lee Partners L.P.

The Irregulars

The Irregulars PDF
Author: Jennet Conant
Publisher: Simon and Schuster
ISBN: 1416580328
Size: 17.66 MB
Format: PDF
Category : History
Languages : en
Pages : 416
View: 7133

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Book Description: When Roald Dahl, a dashing young wounded RAF pilot, took up his post at the British Embassy in Washington in 1942, his assignment was to use his good looks, wit, and considerable charm to gain access to the most powerful figures in American political life. A patriot eager to do his part to save his country from a Nazi invasion, he invaded the upper reaches of the U.S. government and Georgetown society, winning over First Lady Eleanor Roosevelt and her husband, Franklin; befriending wartime leaders from Henry Wallace to Henry Morgenthau; and seducing the glamorous freshman congresswoman Clare Boothe Luce. Dahl would soon be caught up in a complex web of deception masterminded by William Stephenson, aka Intrepid, Churchill's legendary spy chief, who, with President Roosevelt's tacit permission, mounted a secret campaign of propaganda and political subversion to weaken American isolationist forces, bring the country into the war against Germany, and influence U.S. policy in favor of England. Known as the British Security Coordination (BSC) -- though the initiated preferred to think of themselves as the Baker Street Irregulars in honor of the amateurs who aided Sherlock Holmes -- these audacious agents planted British propaganda in American newspapers and radio programs, covertly influenced leading journalists -- including Drew Pearson, Walter Winchell, and Walter Lippmann -- harassed prominent isolationists and anti-New Dealers, and plotted against American corporations that did business with the Third Reich. In an account better than spy fiction, Jennet Conant shows Dahl progressing from reluctant diplomat to sly man-about-town, parlaying his morale-boosting wartime propaganda work into a successful career as an author, which leads to his entrée into the Roosevelt White House and Hyde Park and initiation into British intelligence's elite dirty tricks squad, all in less than three years. He and his colorful coconspirators -- David Ogilvy, Ian Fleming, and Ivar Bryce, recruited more for their imagination and dramatic flair than any experience in the spy business -- gossiped, bugged, and often hilariously bungled their way across Washington, doing their best to carry out their cloak-and-dagger assignments, support the fledgling American intelligence agency (the OSS), and see that Roosevelt was elected to an unprecedented fourth term. It is an extraordinary tale of deceit, double-dealing, and moral ambiguity -- all in the name of victory. Richly detailed and meticulously researched, Conant's compelling narrative draws on never-before-seen wartime letters, diaries, and interviews and provides a rare, and remarkably candid, insider's view of the counterintelligence game during the tumultuous days of World War II.

Powers Of Persuasion

Powers of Persuasion PDF
Author: Winston Fletcher
Publisher: OUP Oxford
ISBN: 0191647594
Size: 56.54 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 314
View: 160

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Book Description: During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded. For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements - it is about advertising. During those years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world's largest advertising archive and the world's most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP - raced to the top of the global league. Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media.

Fables Fashions And Facts About Advertising

Fables  Fashions  and Facts About Advertising PDF
Author: John Philip Jones
Publisher: SAGE
ISBN: 1452236836
Size: 68.90 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 328
View: 3866

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Book Description: John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising "fables" and "fashions," and also to study the facts. He uses the latest trends and cutting-edge research to illustrate their occasional incompleteness, inadequacy, and in some cases total wrongheadedness. Each chapter then attempts to describe one aspect of how advertising really works. Unlike most other advertising textbooks, Fables, Fashions, and Facts About Advertising is not written as a "how to" text, or as a vehicle for war stories, or as a sales pitch. Instead, it is a book that concentrates solely on describing how advertising works. Written to be accessible to the general public with little or no experience studying advertising, it makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.

Jq Journalism Quarterly

JQ  Journalism Quarterly PDF
Author:
Publisher:
ISBN:
Size: 68.67 MB
Format: PDF, Kindle
Category : Journalism
Languages : en
Pages :
View: 3576

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Book Description: Includes section "Book reviews" and other bibliographical material.

Third World International

Third World International PDF
Author:
Publisher:
ISBN:
Size: 17.15 MB
Format: PDF, ePub, Mobi
Category : Developing countries
Languages : en
Pages :
View: 5513

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Book Description:

Entrepreneur

Entrepreneur PDF
Author:
Publisher:
ISBN:
Size: 16.47 MB
Format: PDF, ePub, Docs
Category : Business
Languages : en
Pages :
View: 5811

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Book Description: